Sample video production case study: it shows how we approach this service. We’ll replace it with real client work over time.
- Story plan and shot list
- One-day shoot
- Short brand video
- Tall and square social clips
- Captions
Where this project started
A family-run business has served its community for a long time. But its website and social pages only show products and prices. So new customers don’t see the people, the care or the history that keep regulars coming back.
The thinking behind the work
Let the family tell the story in their own words. We’d film relaxed interviews with two generations and mix them with close-up shots of the work itself. Then we’d cut it all into one short brand film and a handful of social media videos.
The finished work, up close
We’d start with a story plan and shot list, then a one-day shoot with interviews and close-up details. The result would be a short brand video for the website, plus tall and square clips for social media. Captions would make every clip work with the sound off.
The results
This sample video production case study shows how we’d plan, film and edit a brand story video. On a real project, we’d look at how long people watch and how often they share the video. We’d also count enquiries that mention it. Real results will appear here once Michael’s own projects replace this sample.
