Sample graphic design case study: it shows how we approach this service and will be replaced with real client work as it’s added.
- Logo and simplified logo
- Colour palette and font guide
- Menu boards
- Cup sleeves and stickers
- Loyalty and business cards
- Social post templates
Where this project started
A busy neighbourhood café has loyal regulars but no real brand. Its logo was made in a hurry years ago, the menu boards are handwritten in different styles, and its social posts look different every week. New customers walking past can’t tell what makes it special.
The thinking behind the work
Build the brand around the café’s best moment: the first warm sip of the morning. A rounded, friendly logo, a palette of coffee browns and soft cream, and simple illustrated icons that work on everything from cups to window signs.
The finished work, up close
A new logo with a simplified version for small spaces, a colour palette and font guide, menu board designs, cup sleeves and stickers, loyalty cards, business cards and a set of social post templates the team can update themselves.
The results
This sample graphic design case study shows how we approach a brand like this. On a real project, we’d look at things like repeat visits and how often people share the café online. Real results will appear here once this sample is replaced with one of Michael’s own projects.