Sample video production case study: it shows how we approach this service and will be replaced with real client work as it’s added.
- Story plan and shot list
- One-day shoot
- Short brand video
- Tall and square social clips
- Captions
Where this project started
A family-run business has served its community for a long time, but its website and social pages only show products and prices. New customers don’t see the people, the care or the history that keep regulars coming back.
The thinking behind the work
Let the family tell the story in their own words. Relaxed interviews with two generations, mixed with close-up shots of the work itself, cut into one short brand film and a handful of clips for social media.
The finished work, up close
A story plan and shot list, a one-day shoot with interviews and close-up details, a short brand video for the website, tall and square clips for social media, and captions so every clip works with the sound off.
The results
This sample video production case study shows how we’d plan, film and edit a brand story video. On a real project, we’d look at things like how long people watch, how often the video is shared and enquiries that mention it. Real results will appear here once this sample is replaced with one of Michael’s own projects.